The Downsell Playbook · Free · From Optimus
Your list said no. That is where the money is.
A downsell is the offer you make after the no. This is the one I run, with agents doing the work: $2 leads, 4x ROAS in MOFU, over $1M in revenue from AI so far. Five short lessons. Free.
$2 leads · 4x ROAS in MOFU · over $1M in revenue from AI so far · $100M client impact. On top of millions in the industry. 15 years, 100+ masterminds, two years of weekly call transcripts at gimmetheproof.com.
Inside The Downsell Playbook — every lesson named
- The no is not the end. Why a no to $97 is not a no to $50, and what a list looks like when it is unsorted, not dead.
- The ladder as it runs. Free front door, the $97 pack, the $47 bump, the upgrade, the smaller ask after the no, the thank-you page last.
- Ads first, list second. The list is the expensive asset. Prove the offer on warm Meta traffic at $20 a day before the list ever sees it.
- Writing the second offer. The downsell copy that runs today, line by line, and the one rule that keeps it from cheapening the first offer.
- Sort the yes. Three questions on the thank-you page that tell you who gets a call and who gets the next email.
This is the ladder I run, with agents doing the sending: $2 leads, 4x ROAS in MOFU, over $1M in revenue from AI so far, $100M client impact. Two years of weekly call transcripts at gimmetheproof.com.
Before you ask
Is this a course? No. Five short lessons and a do-this-today at the end of each. Read one, run it, come back.
Do I need a funnel tool? The lessons describe the ladder and the order. What you build it in is yours; the packs run it on our own pages with Stripe drawing the card fields.
What does it cost? The playbook is free. One email signs you in, and it sits next to 100+ other free resources in your library.
If you are 5+ people and 5+ years and you want your time back, that is Optimus: https://buildwithoptimus.com. If you are solo, a consultant, a coach, or a small agency under five, that is Category of One: https://categoryofone.ai.
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